While flicking through the promotional magazine for this weekends Hey! Big Spender expo being held in the RDS (organised by the Sunday Business Post, iQuest and Mary Rafferty PR) I was a little taken aback when I spotted the following amongst the property and investment exhibitors:
In the booklet, each exhibitor is given a paragraph-long speil detailing the purprose of their presense at the event. This particular company got the following:
You’ve really got to hand it to those phoney, money grabbing scam artists; setting up tent offering a stress free life at an expo that’s full of busy business-people looking to offload their huge reserves of disposible income is a stroke of genius.
I’m not sure what this does for the organisations claims that it is not simply a cult designed to extract money from gullible rich people, but it’s inspired marketing all the same.