• City Channel targets Filipinos (SBP – 20th August 2006)

    Just a short and snappy little piece from todays Sunday Business Post on a new series being undertaken by City Channel;

    Local television station City Channel is to launch a weekly half-hour programme from September that will target the Filipino community in Ireland.

    The cable-based broadcaster, which is available to audiences in Dublin, Galway and Waterford, will complement imported content from Manila-based news network TV Patrol World with its own home-produced segments aimed at the Irish-Filipino community.

    Vanessa Kaminski of City Channel said that the programme would be broadcast in Tagalog, the largest language of the Philippines. Tagalog is the first language of about 22 million people in the Philippines, as well as being the primary language of its national media and education system. It is also a secondary language for about 65 million people.

    There are currently around 12,000 Filipinos in Ireland, compared to 160,000 Polish in Dublin alone; obviously the Filipino show isn’t going to be as successful for City Channel as Oto Polska has been but a potential audience of 12,000 is still a reasonable size for the local station.

    Link here.
    I’ll upload the scan and links for this article (and last weeks) to the Portfolio section later.