Month: September 2014

  • The growth of PR-run ‘news’

    The growth of PR-run ‘news’

    The Financial Times has a great piece about the growth of ‘owned media’ – which is a company-run PR site that presents itself as a broad news outlet.

    As it points out, changing patterns of consumption makes it very easy for this type of content to be read as “real” news – even if the company behind it is upfront about its intentions. (more…)