• Ireland on Sunday to change their name?

    Maman Poulet points to the Guardian’s story on a name change at the Ireland on Sunday to The Mail on Sunday.

    The move makes sense; the paper is owned by Associated Newspapers and since purchased it has always been an Oirish version of The Mail on Sunday, unifying the brand makes perfectly good sense, especially considering the fact that The Ireland on Sunday has failed to prove itself as a strong brand anyway.

    What can we expect from the (Irish) Mail on Sunday? My bet is the same we’ve come to expect from the daily edition; they’ll probably lose more readers than they gain however.