Adam Maguire

It was always going to happen but now London’s LBC has started to charge for podcasts.
To be fair the full podcasts of their shows were never available, I came across the station when I found The Iain Lee Show Podcast, which consisted of about 15 minutes of the best bits of the day.
For an admittedly small £2 a month you can have access to the full length version of most LBC shows, archives of LBC podcasts, Online exclusive shows and special editions of shows also.
In my opinion LBC has missed the boat. They’ve done everything that I suggested as regards radio podcasts (extra podcast-only content etc.) but by slapping a fee of any description on the content has ensured that it is alienating thousands of potential listeners and has ensured that the basic ideals of podcasting will not be a mainstream pursuit.
I personally would love to hear the full Iain Lee Show, but as a point of principal rather than a point of pennys I refuse to buy it (besides, I can listen live if I’m around my PC at the right time).
When LBC drops their Premium podcasts after a lack of interest I hope they realise it’s because of their decision to charge rather than their decision to try something new.